MUJI, originally founded in Japan in 1980, offers a wide variety of good quality products including household goods, apparel and food. Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods".

MUJI is based on three core principles, which remain unchanged to this day:
1. Selection of materials
2. Streamlining of processes
3. Simplification of packages

Products & Services

Three Principles in Manufacturing

1 | Selection of Materials

Comfortable clothing. Household goods that are, above all, easy to use. For Ryohin Keikaku, the materials we use to make such products are of the utmost importance; consequently, considerable attention is given to their selection. We search worldwide for the most suitable raw materials. We use many industrial materials as well as materials discarded by others because of their appearance - items that can be acquired in bulk at low cost. The overriding selection criteria is always quality. These activities underpin our ability to create low-priced, high-quality products.

2 | Streamlining processes

The processes by which each product is manufactured are subjected to careful scrutiny at Muji. Processes that have no bearing on a product's quality such as sorting, sizing, and polishing are eliminated, leaving only these processes that are truly necessary. Even items that have been discarded because they do not meet certain standards of size and appearance are turned into products for sale. Focusing on true quality, Muji's manufacturing processes eliminate waste and reduce costs.

3 | Simplification of packaging

When packaging products, Ryohin Keikaku seeks not to adorn them but rather to highlight their natural colors and shapes. For this reason, we use bulk packaging and place products in plain, uniform containers. Faithful to our philosophy of simplicity, this approach is also in keeping with our policy of conserving resources and reducing waste. Thus, all Muji products appear on store shelves in simple packaging bearing only product-related information and a price tag.